| NOC Coffee is a Hong Kong–founded café brand celebrated for its clean aesthetic, carefully curated coffee selection, and elevated customer experience. The brand combines contemporary café culture with a deep passion for specialty coffee. | 
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Fellow is a San Francisco–based design company founded in 2013, best known for creating beautifully functional coffee gear like the Stagg Pour‑Over Kettle and Ode Grinder. The brand's philosophy is to transform everyday brewing into moments of creativity and joy, combining minimalist design with professional‑grade performance. |
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NOC Coffee × Fellow NOC Coffee selected the Fellow Stagg EKG Electric Kettle, a premium pour-over kettle renowned for its precision, temperature control, and minimalist design. To reflect NOC's modern brand identity, the kettle was customised with the simplified NOC logo using laser engraving, creating a subtle and refined finish. Execution Laser engraving was applied with precision to ensure a clean, permanent, and premium branding result while preserving the product's sleek aesthetic and craftsmanship. Outcome The collaboration delivered an elegant branded kettle that combined Fellow's industry-leading brewing technology with NOC Coffee's minimalist design philosophy, transforming an iconic coffee tool into a distinctive brand statement. |
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